Kelly Butson
Director/Founder – Kaw Agency
With well over a decade’s experience in the marketing, strategic partnering and public relations, as well as project and event management, Kelly has left her mark on a range of high profile organisations in a variety of industries.
From the Marketing Manager for Surfers Paradise Marina, Sea World Water Sports, Domaine and Fitness First QLD, Kelly has mastered the complete art and craft of brand recognition, creating and implementing comprehensive marketing strategies to any budget, and executing inspiring campaigns.
Kelly is the brainchild of Kaw Agency, Australia’s premier fashion, beauty, fitness and lifestyle marketing agency. Her interest in these industries was sparked through her pre business marketing studies; as a tertiary lecturer in the hair & beauty industry, her health naturopathy degree, together with the practical experience of working within the fashion and beauty sectors.
Passionate and knowledgeable about the fashion, beauty and lifestyle industry, Kelly believes that an understanding of her client’s products and sharing their enthusiasm, together with the support of an inspiring team, are the most important ingredients for a successful business.
For Kelly, the real satisfaction of her business is watching an idea develop into a successful campaign that completely encompasses all of her client’s goals. She enjoys leading her dedicated team of public relations, design and marketing professionals in turning her clients’ dreams into reality.
Kelly and her personable team work within both private and public sectors, delivering a greater “bang for your buck”. Kelly is absolutely dedicated to getting the best results for her clients, and in order to do so, drives a hard bargain through her diverse portfolio and connections across the lifestyle industry spectrum. This has proved to be a great advantage for cross promotional and strategic partnering for all of her clients.
Kaw Agency caters to a broad variety of industries and brands, including boutique fashion and beauty, sporting and recreational businesses, children’s interests and homewares.
Armed with an ever expanding portfolio and strong contacts in the local and national media, the effervescent Kaw Agency team is both relentless and proficient in exceeding their client’s expectations.
Kelly and her team at Kaw Agency strive to create unique and effective strategies to build your brand, you and your business. They pride themselves on “old fashion service”, thanks to Kelly’s country roots, and this personal and individual approach is core to their client relationships.
